Is it safe to ask donors to give again?

Do you think your donors will only give one gift a year and asking beyond that is a potentially damaging imposition?

That might be true of some. But it’s not a great assumption to make, according to the Veritus Group blog.

Talking about major donors (who do have a lower gift frequency than general donors), they make the important point that you shouldn’t assume once-a-year is the limit of their support. After all, Donors Have LIFE!

Sometimes we forget that donors donate to us because they love to do so.

Asking for another gift might be exactly what will give them even more joy!

Take a look at all the donors in your portfolio who have made a gift this year. Which of those donors, if you presented something you know they would love, would have the ability to give another gift? Identify those donors, then create a little 90-day plan to ask for that second gift or even a third gift.

You’ll be amazed at the response.

Don’t assume donors want to limit their giving. And keep in mind that they’re giving because they want to give! Give them the opportunities and let them decide how often they’ll give.

Free online workshop: 5 Steps to a Wildly Successful Bequest Fundraising Program with Christiana Stergiou. October 17 and 18. A must for serious fundraisers … and it’s FREE. Only about 48 hours left to register!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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