Transformative fundraising lessons from Mister Rogers

I love this post from ArtsHacker: Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers.

It’s about arts marketing, but t could be about fundraising:

  • Speak Clearly And Authentically
  • Don’t Be Afraid To Try New Things (Even If You’re Not Very Good At Them To Start)
  • People Like You Just The Way You Are

Mister_rogers_061918

For me, there’s one more Mr. Rogers secret that can make fundraisers great: Love your audience.

Mr. Roger’s love for his audience is truly inspiring. And he loved them the way we should love donors: He paid attention to children. He studied their psychology and knew what motivated them. He also clearly loved children as they are — not as we sometimes wish they’d be.

Approach your donors that way: With deep love that leads us to pay close attention to what they need from us … and love real donors as they are … with no agenda to remake them in our own image.

That will lead to amazing success in your fundraising!

Free online workshop: 5 Steps to a Wildly Successful Bequest Fundraising Program with Christiana Stergiou. October 17 and 18. A must for serious fundraisers … and it’s FREE. Just a few days left to register.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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