4 ways to get people to read your fundraising message

Seth Godin got one of those puzzling memos that nobody reads. And wondered what it would take to get it read. Here’s what he came up with: Get your memo read. This is worth a look, because these tips also work for fundraising messages … so many of which nobody reads.

Seth says do these things:

  1. Pattern interrupt. (Do something odd or unexpected. That is much less likely to be ignored.)
  2. Write a story. (Automatically more interesting than all the important facts in the world — especially when you make the story about the donor!)
  3. Frame the story. (Put it in the donor’s world. Why does it matter to her?)
  4. Chunk the message. (One call to action. No more than that.)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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