5 reasons fundraisers should never buy an email list

What are you doing to grow your email list?

I’ll tell you one think you should not do: Don’t buy an email list! Don’t even think about it!

Here’s why, from the Daily Egg, at Why You Should Never Buy an Email List:

  1. You won’t get qualified contacts.
  2. You’ll increase the chances of get marked as spam.
  3. Your contacts won’t be exclusive.
  4. The engagement rate won’t be high.
  5. Bought email addresses might have a negative impact on brand awareness.

There are ways to build your list. But they aren’t easy. You have to go through the hard work of figuring out what people actually want and then brilliantly offer them (the right group of them!) exactly that.

You can’t get there by buying the names!


Comments

4 responses to “5 reasons fundraisers should never buy an email list”

  1. James P Lawrence Avatar
    James P Lawrence

    I think your last line should read, “You can’t get there by buying the names!”

  2. James P Lawrence Avatar
    James P Lawrence

    I think your last line should read, “You can’t get there by buying the names!”

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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