7 ways to keep your donors on board

Donor retention is the most important goal of fundraising, difference between success and failure for nearly everyone. It should be your focus all the time.

That’s why 7 Easy Retention Wins at The Agitator is worth a look:

  1. Clean up your addresses. People move around. Keep up with them with NCOA and other sources.
  2. Say “Thank You.” Promptly, emotional, and often!
  3. Pick Up the Phone. Find reasons to call your donors — not just to ask for more money, but to thank them and connect with them.
  4. Improve Your Donor Services. The commercial world is discovering the power of customer service. You should too!
  5. Be Boring. Great fundraising will always make you a little crazy with its simplicity and repetitiveness. You’re not in it for the entertainment value!
  6. Give Donors Lots of Opportunities to Talk Back.

These things won’t break the bank or eat up all your time. But they will pay dividends in long-term income.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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