Here’s something I saw among the political emails that flooded by inbox last week: Personalized sender names. That is, my name was worked into the sender’s identification that shows in the inbox.
Here’s one, with my full name “via” a specialized sender:
And here’s another that paired me up with President Obama, as if we were buddies:
We’ve known for a long time that the sender name matters, and that if you’re using a system-generated name life like emailbot@organization.org you’re not optimizing your email.
The logic of getting the recipient’s name into the sender address escapes me. But I bet it works!
Let us know in the comments if you have any experience with this!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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