Here’s an easy win in direct mail fundraising

Here’s a piece from Planned Parenthood that showed up in our mailbox recently:

PPPOE

It’s a donor acquisition piece, and it’s doing at least one thing that’s very smart:

Note how it looks like it’s woven? That’s not a real texture; it’s printed on.

And that’s strangely powerful. A textured envelope, even when it’s fake texture, often does very well.

Quite likely, an actual texture would do even better. But at added cost to the package that may or may not be worth it.

Use textured paper for direct mail envelopes. Real or fake. It’s one of those easy improvements.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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