How to save your fundraising by killing bad ideas

You know the saying, “There’s no such thing as a bad idea”?

It’s wrong.

There are a lot of very, very bad ideas. Far more of them than good or even mediocre ideas. Bad ideas put into practice damage nonprofits of all sizes every day. You’ve probably noticed that sometimes the biggest part of your job can be keeping bad ideas from taking hold.

That’s why this post at The Agitator could matter a lot for you” 5 Tips to Kill Stupid Ideas and Still Keep Your Job. Here are the tips:

  1. Educate the Old and the Young. (Bad ideas can come from all kinds of people!)
  2. Focus “Why” Donors Give. (Some of the worst bad ideas are ones that focus on how awesome your organization is and forget that donors have their own reasons for giving.)
  3. Live the Donor Experience. (Make sure you know what it’s like to be your own donor.)
  4. Know Your Competition. (You are never in a vacuum.)
  5. Test and Report. (Facts are better than opinions!)

Go out there and kill a bad idea or two!

(Tomorrow, I will post on the “good” kind of bad idea!)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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