Why I love bad ideas

Yesterday, I posted about bad ideas and how to kill them. Today, I want to tell you how to harness the positive power of bad ideas.

That strange saying, There’s no such thing as a bad idea is almost completely untrue, except in one situation: idea generation.

When you are brainstorming — whether in a group or on your own — it’s important to suspend judgement on ideas you generate. Truth is, there are plenty of bad ideas. Most of them are bad. But for the sake of getting stuff out there for consideration, you must let the bad ones survive. At least for a little while.

I like to go even a step further when brainstorming and actually seek bad ideas. Spend a few minutes listing the worst ideas you can think of. This does a few helpful things:

  • It clears the air. We’re sometimes so afraid of bad ideas that we can’t come up with any ideas. Brainstorming often becomes more productive after you’ve sought some bad ideas.
  • Some bad ideas are just a detail or two away from being good ideas. The bad version can be a stepping stone to its good doppelganger.
  • Some ideas are so bad they help clarify what bad and good actually are. That is incredibly valuable knowledge!

So let the bad ideas flow.

Just make sure you stop them before they are put into practice!


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog