10 things you and your boss need to know about fundraising

It’s easy to believe fundraising is made up of a bunch of clever tactics and techniques. Those things help, but they only take you so far. Here’s a great list from Fired Up Fundraising with the deeper things your organization must have together if you want to succeed: Top 10 Things to Understand About How Fundraising Really Works Today.

  1. Your leaders need to be on the same page about fundraising. (When you don’t have this, you will eventually fail.)
  2. Success in fund development takes a long term, consistent effort.
  3. Investing in fundraising makes money for you. It’s a profit center, not a cost center.
  4. Events are the least efficient way to raise money. Working with major donors is the most efficient.
  5. Fundraising is a specialized business backed up with research.
  6. Fundraising success requires help and support from everyone in the organization.
  7. Fundraising is not about making a “pitch” to a donor.
    The larger gifts come from long term happy relationships with.
  8. Retaining your current donors is more important financially than finding new donors.
  9. Investing in donor communications also makes money for your organization. The reason many donors don’t renew is because they lost contact with your organization.
  10. Major gifts from donors are now more available than ever before.

Spend some thought and some time on these. The payoff can be huge.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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