10 ways to make your nonprofit website more effective

If you want to make your website more effective, a lot of what you should look into is pretty undramatic — making it work better and serve donors more directly. Here are some great tips for commercial websites you can use to improve your nonprofit site form the Duct Tape Marketing Blog at 10 Things to Consider About Your Website in 2019:

  1. Kill the Sliders. (They’re bad user experience.)
  2. Start With a Promise to Solve a Problem. (In fundraising, show how the donor can solve the problem.)
  3. Bring Whitespace Back.
  4. Provide Fewer Choices. (Too many choices leads to a lot less action.)
  5. Put Strong Calls to Action in a Number of Places.
  6. Build More Landing Pages. (The more specific and relevant the page people first land on, the better.)
  7. Create Hub Pages. (Like quasi-homepages around specific things your donors are interested in.)
  8. Consider Mobile First. (As much as 80% of your viewers are their via a mobile device.)
  9. Assess Load Speed for Pages.
  10. Address Security Concerns. (Make sure people aren’t getting security notices when they visit.)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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