Monthly donors are so valuable — high cumulative giving and response rates that are typical higher than 90% per year … can you upgrade them? Should you try?
Yes and yes!
Check out How To Raise More By “Upgrading” Your Monthly Giving Donors at the CharityHowTo Blog:
- Send Them Monthly Giving Appeals. (Yes, you can send them direct mail or email asks. These are your most committed people; they want to support you!)
- Ask Monthly Donors For An Upgrade Once A Year.
- Ask Monthly Donors To Leave You In Their Will. (Monthly donors are among your most likely donors to do that.)
Well-run monthly giving programs can average 13 gifts per year from their donors and extra-high retention rates. That’s because these are the people who most want to support your cause. More giving means more connection!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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