The one thing that can turn your fundraising into gold

Here’s how to transform your fundraising, according to a very on-target post at the Better Fundraising Blog, Ask For What Your Donor Wants, Not For What Your Organization Wants.

Don’t ask your donor to do what you want her to do. Here’s what that often looks like:

  • “Will you please support us?”
  • “Join with us as we…”
  • “Will you partner with us?”
  • “Will you help us continue this good work?”

Instead, Ask her to do what she wants to do. Here’s how that looks:

  • “Will you send X to one person today?”
  • “Will you make a difference for one person today?”
  • “Will you provide one person with an X?”

When you do this, you will see immediate and powerful improvement in your fundraising results.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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