Here’s how to transform your fundraising, according to a very on-target post at the Better Fundraising Blog, Ask For What Your Donor Wants, Not For What Your Organization Wants.
Don’t ask your donor to do what you want her to do. Here’s what that often looks like:
- “Will you please support us?”
- “Join with us as we…”
- “Will you partner with us?”
- “Will you help us continue this good work?”
Instead, Ask her to do what she wants to do. Here’s how that looks:
- “Will you send X to one person today?”
- “Will you make a difference for one person today?”
- “Will you provide one person with an X?”
When you do this, you will see immediate and powerful improvement in your fundraising results.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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