3 ways to meaningfully boost your fundraising results

It’s quite easy to meaningfully boost your fundraising results. Just check out this post at The Better Fundraising Blog: How to Raise 15%-20% More This Year. Just three things will make a huge difference for you:

  1. Communicate to Your Donors More — About What Donors Care About. Effective fundraising always comes from meeting donors where they are, not trying to educate them to where you are. This almost always means simplify.
  2. Use Specific Offers. You will raise more when you tell donors what their giving will accomplish. Spend significant time up-front working through what this is. Very few donors are interested in simply funding an organization. They want to do something specific.
  3. Manage Your Major Donor Relationships. Know who your top donors are and make sure you cultivate the relationship they want with you. For some this will be one-to-one conversations. For others (the majority), it will be through indirect contact like mail or email. But either way, major donors are the most profitable form of fundraising.

What about the claim that this can boost your revenue 15%-20%? Frankly, Steven is being modest. It depends where you are before you do these things. I’ve seen organizations double or triple their revenue (or more) by putting these kinds of simple things to work.


Comments

2 responses to “3 ways to meaningfully boost your fundraising results”

  1. These three ways are really effective especially in specifying your offers. The donors want to know where will their donations will go. They will probably choose those who needs most.

  2. These three ways are really effective especially in specifying your offers. The donors want to know where will their donations will go. They will probably choose those who needs most.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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