3 ways we walk right into fundraising failure

Fundraising is never easy. But it’s next to impossible when you do it wrong. From the GuideStar Blog, here’s a word of warning: 3 Things You Should Not Do When Writing About Your Nonprofit.

These three things are common reasons for fundraising failure:

  1. Failing to put donors at the center of your activities. If your fundraising is just a clear and accurate accounting of what your organization does, it’s not really fundraising. Fundraising is about how donors can change the world with your organization as their tool.
  2. You’re not keeping it personal. Fundraising is about people, not statistics and facts.
  3. Your call to action is too weak. Most of all, fundraising is a challenge to take action. Weak fundraising is often more like a hint or a suggestion, like a game of charades.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog