5 ways to make all your content worth paying attention to

The way people talk about “content” these days gives the impression that it’s a generic commodity, like gravel or wheat.

Anyone who treats their content like that will end up with content that’s like that. And you won’t capture the attention or donations of many donors.

Here’s a great post from the Duct Tape Marketing blog that can lead you toward useful, non-commodity “content,” at How to Make Your Content Less Boring:

  1. Mix Up Your Medium. Mix it up. Use words, pictures, infographics, videos … whatever tells the story best.
  2. Keep Your Copy Lively. Write at a low grade reading level and avoid jargon and fancy terms.
  3. Lean Into Your Brand’s Voice. Tone is personality. Know what your organization’s personality is, and then write like that. You’ll reach a lot more people that way than writing like a robot.
  4. Make it About Storytelling. People aren’t into statistics and dry facts. But they’ll come along with you for a great story.
  5. Create Valuable Content. Find a way to give donors information they can use in their lives.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog