6 ways to drive donors away from your website

Reality check from The Daily Egg: 6 Ways to Make Your Prospects HATE Your Website. It’s aimed at commercial marketing websites, but these things apply very well to nonprofit websites too:

  1. Make Your Website Go Really Slow.
  2. Make Sure Your Forms Crash Regularly.
  3. Don’t Talk about How You Help People — Focus on Numero Uno. Bragging is not fundraising — it’s boring and unconvincing!
  4. Make Baseless Claims. Remember that donors are mainly older people who weren’t born yesterday. They are suspicious of hype, or even things that seem like hype.
  5. Bury Your Most Important Information.
  6. Write All of Your Content for Search Engines. SEO is great, but make sure your writing sounds human.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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