3 myths about bequests that could cost you A LOT of revenue

If you don’t have a plan for encouraging your donors to leave you in their wills, you are missing out on a lot of revenue.

If that’s you, there’s a good chance some unfounded beliefs might be what’s holding you back, so you really need to read this post at Hilborn Charity eNEWS: Exploding bequest myths. Here are the myths:

  1. Myth #1: Our members would be offended if we talk to them about their Wills. Talking about wills is a rewarding affirmation of life, not a weird conversation about death. Donors are usually thankful to be drawn into the conversation.
  2. Myth #2 “Our donors aren’t rich enough to leave a gift in their Will. The large majority of bequestors are people of ordinary means. And the average charitable bequest (in the US) is around $35,000.
  3. Myth #3 – legacy programs are expensive to run. It takes work and a plan, but it’s not going to bust your budget. And bequest fundraising is among the top ROI areas of fundraising.

If these myths are keeping you from starting or ramping up your bequest fundraising program, now is the time to set yourself free. Donors want to do this for you!

Have a question about your fundraising program? Let’s talk! It’s easy: Click here to schedule a free 25 minute session with me. Bring your fundraising challenge or question and let’s see how I can help.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.