4 hallmarks of an effective fundraising offer

The single thing that matters most to the success of any fundraising project is the offer — that thing you want your donor to do.

What makes a good one? That’s a big question, but here’s a very useful look at what good offers have in common, from the Better Fundraising Blog, at Why a Good Fundraising Offer Works So Well:

  1. It’s easy to communicate quickly. Can you say it one one or two sentences?
  2. It requires the donor to understand less about your organization. Your non-specialist donors can grasp it easily.
  3. It’s emotionally powerful.
  4. It tends to be specific. It’s about specific amounts of money accomplishing specific things.

Want help with your fundraising offer? Let’s talk! It’s easy: Click here to schedule a free 25-minute session with me. Bring your fundraising.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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