6 ways to encourage monthly donors to leave you in their wills

Here’s a fact that ought to get your attention from A Direct Solution Blog:

Monthly donors are 6 times more likely to leave you in their will. (How Small Recurring Gifts Lead to the Ultimate Gift)

This connects two of the most important and profitable types of fundraising: monthly giving and bequest giving.

Here, from A Direct Solution, are five ways to encourage your monthly donors to leave your organization in their wills:

1. Have a donor testimonial in every newsletter you send to your monthly donors.
   
2. Include a tick box on your reply form or the back of your reply envelope.
   
3. Include a buck slip about leaving you in their will in the donor’s tax letter in January.
   
4. Have a page on your web site you can link to from your e-newsletter.
   
5. Ask the donor in an engagement survey.
   

Have a question? Click here, and you’ll automatically show up on my schedule for a 25-minute session on whatever fundraising topic you want to discuss. I’d love to talk with you!