5 big advantages of a matching grant offer

You’ll do twice as much good when matching funds double your donation!

Match offers are big winners in fundraising, and if you aren’t using them, you aren’t raising as much as you could.

Why do they work? This post from the Heroic Fundraising Blog (5 Reasons Why a Matching Grant Appeal Should Be Part of Your Fundraising Strategy) has some thoughts.

A match offer:

  1. Presents the donor with a specific offer. The second you use the word “match,” you’ve stepped into the Land of Specificity, which is the Promised Land of fundraising. You’re saying something concrete about what donations will do.
  2. Specific deadline. Match offers almost always have a time deadline. As should all fundraising offers.
  3. Specific fundraising goal. Match offers usually have a total match amount — another critical element for fundraising.
  4. Highlights the good a donation will do. The main message in a match appeal is “Your impact doubles!” Donors give to make things happen. This gives them what they want.
  5. Invites donors to be part of a fundraising event. Even if you don’t really try, a match is a kind of event — something we do together toward a common goal. Donors respond well to that.

A match offer does all that, every time you do it!

Go to your donors with match appeals.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog