5 ways to better understand your donors

How well do you know your donors? The better you know them, the more effective you can be at raising funds.

Here are five great tips from the Bloomerang Blog, at How to Understand Your Donors:

  1. Be a donor yourself. If you aren’t a donor, you really don’t get what’s going on!
  2. Ask donors what they think. Surveys — quantitative or qualitative — and really open your eyes about who donors are and what they think.
  3. Call and talk to them. Talk to as many donors as possible!
  4. Invite them over. If it’s practical, have donors come to your facilities and see your work first-hand. (And find out what they think about it!)
  5. Pay attention to what they do. The ways they respond to your communications tells you a lot more about them that what they have to say about it. Be obsessed with direct-response metrics!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.