5 ways to better understand your donors

How well do you know your donors? The better you know them, the more effective you can be at raising funds.

Here are five great tips from the Bloomerang Blog, at How to Understand Your Donors:

1. Be a donor yourself. If you aren’t a donor, you really don’t get what’s going on!
   
2. Ask donors what they think. Surveys — quantitative or qualitative — and really open your eyes about who donors are and what they think.
   
3. Call and talk to them. Talk to as many donors as possible!
   
4. Invite them over. If it’s practical, have donors come to your facilities and see your work first-hand. (And find out what they think about it!)
   
5. Pay attention to what they do. The ways they respond to your communications tells you a lot more about them that what they have to say about it. Be obsessed with direct-response metrics!