Thanking your donors the right way

Thanking donors is good.

Thanking them well is even better.

The difference between okay thanking and great thanking? Fond out at this post on The Better Fundraising Blog: How to Thank Your Donor so She Actually Feels Thanked.

The main secret? When you thank your donor for giving, talk about her. Not you.

It’s easy to slip into praising the programs your donor has made possible by giving. But that’s not the point. The point while you’re thanking is to keep the focus on the donor:

… if you talk to donors about their lives, their values and their impact, they will finally feel like a nonprofit “gets” them. They’ll feel that there’s a nonprofit that’s working on their behalf … instead of just another nonprofit trying to sound great to get their next donation.

Wouldn’t you like to be on each donor’s short-list of “charities that get me”? It’s not hard to be there when you decide not to brag!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.