If you are a fundraiser, you need to see this TED Talk: How to buy happiness:
The main conclusion:
Almost everywhere we look, we see that giving money away makes you happier than keeping it for yourself.
Here are a couple of important takeaways:
- While I suspect many donors know that giving makes you feel good, it might be a useful thing to say in your fundraising: “You know how donating makes your day!”
- If you have any worry that you are diminishing the lives of donor by taking their money, you can put that to rest. You are helping them make their lives far better!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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