How you are improving your donors’ lives

If you are a fundraiser, you need to see this TED Talk: How to buy happiness:

(Or view it here.)

The main conclusion:

Almost everywhere we look, we see that giving money away makes you happier than keeping it for yourself.

Here are a couple of important takeaways:

  • While I suspect many donors know that giving makes you feel good, it might be a useful thing to say in your fundraising: “You know how donating makes your day!”
  • If you have any worry that you are diminishing the lives of donor by taking their money, you can put that to rest. You are helping them make their lives far better!


Comments

2 responses to “How you are improving your donors’ lives”

  1. Jeff,
    Thanks for sharing. Might this line “”You know how donating makes your day!” read in another way?
    “You know how helping someone makes you feel.” or
    “You have the power to change a life today.” or
    “What’s your superpower? Making a gift to change a life.
    These make people the types of heroes spoken about in the video.

  2. Jeff,
    Thanks for sharing. Might this line “”You know how donating makes your day!” read in another way?
    “You know how helping someone makes you feel.” or
    “You have the power to change a life today.” or
    “What’s your superpower? Making a gift to change a life.
    These make people the types of heroes spoken about in the video.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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