Month: July 2019

  • How to build relationships with your donors

    If donors were ATMs, then an endless string of asks would be an effective way of raising funds. But they’re human. And that means they want some kind of relationship that’s on their terms. Here are some great ways to build a relationship with donors from Clairification, at 4 Ways to Consciously Keep Donors Connected:…

  • Donors respond when you show them they matter

    Do you need your donors? Then tell them so! I know that sounds like relationship advice from a talk-show psychologist, but it needs to be said. So many fundraisers instead practice We Have It All Together fundraising: They believe that fundraising consists of showing donors how effective and successful they are, and invite donors to…

  • How you are improving your donors’ lives

    If you are a fundraiser, you need to see this TED Talk: How to buy happiness: (Or view it here.) The main conclusion: Almost everywhere we look, we see that giving money away makes you happier than keeping it for yourself. Here are a couple of important takeaways: While I suspect many donors know that…

  • Is the new US tax law killing philanthropy?

    Some people think so. But the evidence is scarce. The change in the tax law (which took effect in 2018) that matters to us is that the standard deduction is much higher than before. That means fewer people itemize their deductions, thus those whose donations to charity specifically lower their tax bill is lower. Here’s…

  • Branding or fundraising — which is more important for you?

    How much of your time and money spend on branding? Here’s a helpful look at this question from Business Made Simple, The Difference Between Marketing and Branding: (Or view it here on YouTube. He’s speaking to commercial marketers, so there’s a slight difference in definitions from our world: What he calls “marketing,” we usually call…

  • 6 ways to keep your donors

    Most of the donors you get never give a second time. It’s a painful and expensive fact of life, but you aren’t completely helpless. There are things you can do to keep those donors … and retention is the foundation of a working fundraising program. Here’s some help from the GuideStar Blog, at Donor Retention:…

  • Are you asking your donors to solve a problem?

    When you raise funds, what are you asking your donor to do? If your message is a description of how you do your work and the call to action is “fund this wonderful process” — you are not doing your best fundraising. This helpful post at the Veritus Group Blog points out one of the…