How to make more effective donation pages

Your donation page just might be barriers to your donors’ generosity.

They are for many.

Want some insight on making your donation pages work better? Check out this new study from NextAfter and RaiseDonors: The State of Nonprofit Donation Pages (downloadable; registration required).

Here are the topline findings of the study:

  • Everyone has room to improve their donation page.
  • Nonprofits aren’t giving donors a great reason to give on their donation page. (Only 1 in 3 organizations have a strong value proposition on donation pages.)
  • There is too much friction on donation pages — distracting links, unnecessary fields required, etc.
  • Online recurring giving remains a big opportunity for nonprofits.
  • The mobile giving experience is improving, but can still be improved.
  • Many donation selection and gift array strategies are similar.
  • The thank you/confirmation page remains an underutilized asset in the donor journey and online giving experience.

Improvements to your donation pages can yield great results for your online fundraising. Put some quality time and thought on this!

Have you heard about The Fundraisingology Lab? It’s the top membership for smart fundraisers around the world — with the best training, best resources, and best community you’ll find. Enrollment is open until Thursday, September 19 and not a second longer. Check out The Fundraisingology Lab here!


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2 responses to “How to make more effective donation pages”

  1. Tom Loegering Avatar
    Tom Loegering

    do you raise money on commission? see http://www.golfps.org and contact me at tom@golfps.org

  2. Tom Loegering Avatar
    Tom Loegering

    do you raise money on commission? see http://www.golfps.org and contact me at tom@golfps.org

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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