5 types of winning subject lines (with samples)

If you want donors to respond to your fundraising fundraising emails, you’ve got the get them to open your message in the first place.

Not easy in crowded and spam-burdened inboxes.

Here’s some research from the Bloomerang Blog that can help, at How to Get More People to Open Your Nonprofit Email:

1. Create an aura of mystery
   
   • You won’t believe how awesome this is going to be
     
   • You can’t even imagine…
     
   
   
2. Be useful
   
   • I want to help you
     
   • Here’s some new research you’ll find helpful
     
   • Here’s a unique opportunity
     
   
   
3. Get personal
   
   • You are going to love this!
     
   • This was made for you
     
   • I want to help you
     
   • This will surprise you
     
   • Also, if you can, use the recipient’s name in the subject line
     
   
   
4. Leverage the power of recency
   
   • Guess what’s happening this Monday?
     
   • The doors open at midnight
     
   • What’s special about today?
     
   
   
5. Be authentic
   
   • hey! (the famous winner from the Obama campaign emails)
     
   • quick question
     
   • take a look?