Why everyone should love fundraising

Here’s a secret — a beautiful secret — about fundraising: Your organization is doing two sets of good deeds: Your mission and your fundraising.

A lot of folks in the nonprofit world are uncomfortable with fundraising. They’d do almost anything to avoid it. That attitude cases them to miss out on something huge: Motivating people to give you money does those people tremendous good.

Here’s some of what giving does for donors:

  • Giving makes them more fully human. People who never give are less evolved, less involved, missing out on key parts of their emotional lives. Part of what it is to be human is to freely give away some of what you have. All major faith traditions agree that giving is a central and required act for human beings.
  • Giving connects them to important things. When you give to something, you care more about it. And that leads to other kinds of involvement — like volunteering, advocacy, passing on the values to children, and more. If you give to support the arts, you’ll appreciate the arts more. It’s the same with every sector. Giving is a massively consciousness-raising act.
  • Giving makes them more knowledgeable. People pay more attention to the causes and issues they give to. They become more interested in information about those things. Their giving to you helps transform them into the kind of people you wish there were more of.
  • Giving makes them happier. Rigorous psychological studies show this to be true. Giving makes you happy.
  • Giving improves their health. You feel better and live longer.
  • Giving improves their finances. The return-on-investment of charitable giving is estimated to be a stunning 3.75:1. The positive impact of charitable giving on the economy as a whole is even more dramatic.

Think how much better every community and nation would be if more people became donors!

Your fundraising helps make that happen. The more you do and the better you are at it, the bigger the transformation.

In fact, let me make a claim that I know I can’t prove, but I’m confident in: Depending on how successful you are at fundraising, it might be that your positive impact on the world through encouraging people to give rivals your impact through your primary mission.

So enjoy fundraising. Celebrate it. It is a great good deed that helps transform the world. And then it funds your cause and transforms the world again.

What a great way to spend your time and energy!


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog