Discover your fundraising writing preference and save a ton of energy

How do you write fundraising?

Template, or no template?

According to an interesting Monday Morning Memo, Making the Sausage, you are probably one or the other, that is your writing process is one of these:

  1. Follow a template and search for the information to fill each of the openings within that template.
  2. Gather information and then organize it however you choose.

The post further noted that about half of writers use each method, and that there is no correlation between talent, experience, or anything else and the writing method. It seems to originate in the mind of each writer.

I think I might be a template writer, even though I rarely use an actual template. The templates are in my head, installed there by decades of writing fundraising copy.

Which kind are you?

It might be useful for you to determine. You could save yourself some time and energy not struggling against your true preference. Take a look at yourself and decide. Then see if it works for you.

Tomorrow: One of my templates for fundraising.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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