When you raise funds online, the donation page is where it all happens.
Or doesn’t.
Sadly, too many donation pages just don’t work to move donors from thinking about giving to actually doing so.
If you want to raise funds online, you need to pay close attention to your donation pages. A great start would be to read this post on Proactive Content: Why Donation Page Content Turns Away 83% of Potential Donors.
Especially these quick fixes for your donation pages:
- If it’s very short (under 4 sentences), make it longer.
- Give it a headline and make the headline impossible to miss.
- Focus the content on the donor and not on the organization.
- Focus on what the donor will accomplish by giving.
- Reduce your use of video, graphics, and imagery.
- Tell them what to do.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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