2 common assumptions that dismantle your Donor Love

Are you getting Donor Love wrong?

If you are, you aren’t alone.

A common way Donor Love goes off the rails and becomes something like Donor Indifference is two bad, but common, assumptions, according to a very helpful post at Clairification: Two Ways Nonprofits Get Donor-Centered Fundraising Wrong.

Those assumptions:

1. People don’t want to be asked.
   
2. People don’t need an ask; they will simply give spontaneously as a result of being wooed.
   

These assumptions are bad, because they ignore basic truths of the human mind.

Here the better assumptions, according to Clairification:

1. Donors want to be asked because they’re starved for the love that comes from giving and receiving.
   
2. Donors need to be asked because when they’re not, they don’t know how much you need their help
   

You’ll spread around a lot more Donor Love if you work from those assumptions.