We’re living in a Golden Age for fundraising

In at least one small way, we are living in a Golden Age.

The problem with most Golden Ages is you don’t know about them until they’re over. Then you realize the “normal” you’d grown used to was actually a special situation that had to end eventually.

What’s the Golden Age I’m talking about?

Handwritten cards that can be produced quickly, at reasonable cost, and really get the attention of recipients.

As noted on the Adaptistration blog, at The Coming Arms Race That Is Robot Driven Handwritten Notes, it’s a technology thing. Machines that produce amazingly real-looking fake handwriting:

Robot handwritten cards aren’t so common that recipients assume something handwritten is created by a robot. As a result, early adopters stand a much higher likelihood for reaping a higher rate of return.

(See also this article in the Washington Post: The art of imperfection: People are turning to robots to write their ‘handwritten’ cards.)

Handwritten pieces work very well in fundraising. The downside has generally been the high cost of producing them, which used to limit their use to upper donor fundraising. Fonts that look handwritten can work quite well, but the real thing usually works better.

But super-realistic handwriting is cheaper (and faster and easier) than ever.

Which means everyone will soon be using these services.

Everyone. Not just fundraisers.

Mailboxes will be full of handwritten cards.

And they’ll lose at least some of their power to get attention and engagement.

In the meantime, make the most of this Golden Age. Find ways to deploy “handwriting” in your fundraising you’re your thanking).


Comments

2 responses to “We’re living in a Golden Age for fundraising”

  1. I’m a big fan of Handwrytten. I use them to send handwritten cards to my clients. Nonprofits can certainly use tools like this to automate the sending of thank you cards. You can even set up rules and filters to send them only to certain donors that meet certain criteria.

  2. I’m a big fan of Handwrytten. I use them to send handwritten cards to my clients. Nonprofits can certainly use tools like this to automate the sending of thank you cards. You can even set up rules and filters to send them only to certain donors that meet certain criteria.

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog