Month: February 2020

  • 5 donor-friendly ways to raise unrestricted funds

    If you haven’t already noticed this, you will eventually: Donors are way more likely to give to do something specific than to give you money just to keep your wonderful organization going. Problem is, you really need unrestricted funds. To do all the boring stuff like keep the lights on and fix the copier —…

  • 3 ways to make your thanking powerful

    Thanking your donors is the right thing to do. Better yet is thanking them well. From Clairification, here are 3 Rules for Thanking Nonprofit Donors that Should Never Be Broken: Prompt. All donations should trigger an acknowledgement sent through the mail within 24 hours. If you are far from this timing, start making improvements now!…

  • 3 linked truths that can make your fundraising make sense

    This could save you so much time and money. It’s a post on the Better Fundraising Blog: Three Things All Direct Response Fundraisers Should Know. The three things are linked: It’s the most counterintuitive thing you’ve ever done. Fundraising is so extremely counterintuitive that you can almost use this as your guide: If I like…

  • What to do about your fundraising-killing boss

    Is your boss keeping you from doing your job right? Join the club. It’s a big problem in fundraising, but it’s not unique to us. The important thing is, what are you going to do about it? You have to do something. Seth Godin addresses this at The bad client/clueless boss trap: There are two…

  • Why repetition is a super-power for fundraisers

    Raise your hand if you’ve been in this meeting: YOU: For the year-end appeal, I’m planning taking last year’s very successful appeal, adding a new story and updating any information that has changed. EVERY OTHER PERSON IN THE ROOM: No! Please! Not that! We’re so sick of that old appeal! This all-too-common moment is what…

  • The one thing fundraising should NEVER be about

    If only people knew how great our organization is — how superb our programs, and what cool, funny, educated people we are. Everyone would be donating! You’ve heard it before. Maybe you’ve said it. I’ve heard it. And said it. It’s the top delusion in fundraising that drives failure: It’s about us. It doesn’t work,…

  • 4 things your donors wish you knew about donor love

    Donor love can transform your fundraising. And your fundraising career. But what, exactly, is donor love? It’s a set of tactics aimed at winning the donor over by putting her at the center of the story. It’s honoring, thanking, and listening to the donor. But donor love is also an attitude, a mindset. It’s not…

  • Why “boring” fundraising is so exciting

    Good article in Nonprofit Pro: The Death of ‘X’: Why ‘Boring’ Might Be Best for Nonprofits. In this equation, X = anything you’re doing now to raise funds. You’ll hear it from one-track consultants: Direct mail is dead, so you need to reinvest in millennial hoverboard/bitcoin fundraising, which I just happen to be an expert…

  • How to find amazing fundraising breakthrough innovation

    I love big, game-changing ideas. I’ve seen a few of them happen. But they don’t come along very often. Looking back, you forget something important about those big ideas. Most of them were preceded by big failures. Usually a lot of big failures. Like Thomas Edison’s thousand attempts to create a working lightbulb before he…

  • Stop listening to the windbag “Bizplainers”

    You’ve probably seen it yourself: An expert from the corporate world — on your board, hired by your organization, speaking at an event, or otherwise blessing us with their opinion — know exactly what we silly, ignorant nonprofit people need to be told. Even when they really don’t get it. They talk down to us.…