3 ways to make your thanking powerful

Thanking your donors is the right thing to do. Better yet is thanking them well. From Clairification, here are 3 Rules for Thanking Nonprofit Donors that Should Never Be Broken:

  1. Prompt. All donations should trigger an acknowledgement sent through the mail within 24 hours. If you are far from this timing, start making improvements now! Get as close to 24 hours as you can. Donors are used to speedy response.
  2. Personalized. The more personal you can make a thank-you message, the better. Talk to them about what they did! Make it warm and personal. Add a short handwritten note. It’s important!
  3. Phone. Just a short thank-you message. Sent to voicemail? That’s okay. Leave a message. Phone calls meaningfully improve donor retention!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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