Month: March 2020

  • 5 email “worst practices”

    We’ve been raising funds with email for a lot of years now. We’re learning a lot, though you might not see evidence of that learning in you inbox. Want to raise money by email? Check out this post at the Hubspot Marketing Blog, at Is Email Marketing Dead? No, But These Practices Are: Impersonal subject…

  • The power of fellowship for fundraisers

    Years ago, I had something of incalculable value. And I didn’t fully realize it until it was gone. I’m talking about my years at The Domain Group, a fundraising agency based in Seattle. What I had was a fellowship — a group of like-minded people with a shared dedication to make something great happen. It…

  • 13 ways your fundraising plan could go sideways

    What goes wrong for fundraisers? A lot of things can turn all your hard work into a big pile of failure. From the Bloomerang Blog, here are 13 Common Mistakes Small Nonprofits Make in Their Fundraising Plan. (And really, many of these are also problems for big nonprofits too!) Too busy. Getting overwhelmed with too…

  • Grammar Day: One grammar rule for fundraising

    Today is National Grammar Day, so here’s a little grammar help for your fundraising: Professor Jeff’s Fundraising Grammar Syllogism In fundraising… It’s better to sound friendly and colloquial than pedantic. It’s also better to be correct than incorrect. Therefore, if you find yourself with a passage that’s forcing you to choose between friendly and correct,…

  • That “Do Not Reply” email address is killing your fundraising

    If you’re sending emails to your donors that have a Do Not Reply return address, you are hurting yourself. They look something like this: no-reply@charity.org or donotreply@charity.org and they’re supposed to save time — the time you’d spend answering emails from your donors. That has to be just about the dumbest time-saver out there! But…