Small steps to big monthly giving success

Helping your donors discover the joy of monthly giving is one of the most important win/win activities you can do.

And one of the ways you can do that is create lots of small opportunities, as described by A Direct Solution, at Small Monthly Giving Changes Are Becoming Big Winners:

  • Tick box on the front of a reply form
  • Button in an email or an e-newsletter
  • Ask in an email P.S.
  • Homepage takeover
  • Special email appeal focused just on monthly gifts

None of these things by itself is going to transform your file into a monthly giving monster. But small (and inexpensive) steps, done repeatedly, can add up to big change!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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