That “Do Not Reply” email address is killing your fundraising

If you’re sending emails to your donors that have a Do Not Reply return address, you are hurting yourself.

They look something like this: no-reply@charity.org or donotreply@charity.org and they’re supposed to save time — the time you’d spend answering emails from your donors.

That has to be just about the dumbest time-saver out there!

But it’s even worse than that, according to the Hubspot Marketing Blog at What You Need to Know About Creating a ‘Do Not Reply’ Email. Here’s what it does:

  • It negatively influences email deliverability. that’s right, if you’re using a Do Not Reply email, it’s more likely your messages are ending up in spam folders. Ouch!
  • It dissuades two-way communication. People actually reply to emails with questions and comments. What are you telling them when they try to do that and nothing happens?
  • It isn’t compliant. GDPR and CAN-SPAM laws require that customers need to be able to request information about the data collected about them and opt-out of your messages with a reply email. Your Do Not Reply email could get you in trouble!

Don’t bring this on yourself!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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