6 fundamentals 6 that can keep your fundraising strong

Want to make the most of your fundraising while donors are so responsive?

Double down on the fundamentals.

More than ever, getting the basics of fundraising right will pay off in more revenue, higher donor retention, and more upgrading.

Here’s how, from the MarkeTeam Blog, at COVID-19: Don’t Forget the Fundamentals:

  1. Be Engaging. Really think about how your communications feel to your donors. Be interesting. Emotional. Open. Caring. Optimistic. These are qualities donors are looking for, especially now.
  2. Ask. This is an unusual time for fundraisers. A perfect combination of factors have made donors extraordinarily responsive. It’s because they want to give! Connect with donors and let them do their thing. You may have career-making successes if you do!
  3. Personalize. Really talk to donors specifically. Use the data you have — not just their names, but connect with them in ways they’ve shown you matter to them.
  4. Thank, Thank, Thank. Thanking goes a long way to keep donors engaged and connected. They’re paying more attention right now, so your thanking can have even more impact.
  5. Embrace Donor Love. Treat your donors like the royalty they are. Tell them they matter. Connect them with the need — and with the solution they make possible. It pays off — short-term and long.
  6. Track and Follow with Data. Make sure you’re watching donor behavior and using it to guide your actions.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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