8 ways to keep your fundraising strong through the crisis

Here’s a helpful look at what you can do right now to keep your fundraising — and yourself — going strong, from the CSS Blog, at The Fundraiser’s Guide to Self-Management During the COVID-19 Pandemic:

  1. Prioritize the activities that bring in gifts. “Awareness” and “publicity” activities that don’t directly generate funds are iffy in the best of times. Don’t spend time or money on them now.
  2. You can still raise money while staying home. Call donors. Create virtual meetings with team members. Keep things going!
  3. Set aside 90 minutes daily to make phone calls. Checking in with donors — as many as possible — is one of the best uses of your time.
  4. KEEP out of your comfort zone. Things are different right now. You have to behave differently.
  5. Take it one day at a time. Looking ahead at an unknown stretch of time can be overwhelming. But you can get through today.
  6. Keep asking for help. Like Mr. Rogers said, “Keep looking for the helpers.” There are a lot of them.
  7. In a time of reactivity, be proactive. Acting quickly will nearly always pay a dividend.
  8. Evaluate and adjust — daily. One of the hard things about this is how quickly things change. Be on top of the change.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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