Month: April 2020

  • What would Warren do if he were a fundraiser?

    Warren Buffett became fantastically wealthy by buying low and selling high. By having a solid plan and sticking to it. (Plus being smart and lucky.) Buffet’s investment strategy is surprisingly simple: Be fearful when others are greedy and greedy when others are fearful.. Make that your fundraising philosophy. (Maybe change the word “greedy” to “bold.”)…

  • The right answer every time, right now

    From the Marketoonist, decision paralysis. Most of the time, it’s worth your while to spend a little more time thinking through your strategy, or to go through something you’ve written with another draft to make it even better. That’s most of the time. Not now. Right now, things are moving at abnormal speed. What’s true…

  • Is raising funds the right thing to do right now?

    Tired? Discouraged? Wondering if fundraising is the right way for you to spend your time and energy in times like these? I have two things to tell you today: What you are doing now as a fundraiser is critically important — no matter what your cause. Anything that was important before the crisis is important…

  • 6 bad excuses for not raising funds right now

    These are the common reasons I’ve heard fundraisers give for not asking their donors for help during the COVID-19 crisis: Fundraising now is insensitive. If you ask people to give, your message will likely reach people who have lost their jobs, taken serious hits to their investments, even lost loved ones to the virus. Of…

  • Fire the committee that’s wrecking your writing

    There’s a committee that’s hell-bent on making your writing terrible. You urgently need to get rid of them, and here’s some help from the Publication Coach Blog, at Do you need to disband your committee of A**holes? The problem with this committee is they have so much power over you. It’s not the committee you…

  • Why suspending your fundraising now is the worst thing you can do

    Tell me if you’ve heard a nonprofit leader say this about raising funds during this crisis: People are scared and financially hurting. Asking them to donate now is just plain mean! There’ll be a massive backlash with many, many donors vowing to never give to us again in their lives! Our entire fundraising program could…

  • Me-First Fundraising: Why it doesn’t work

    Usually, you can count on Kiva to do solid, effective fundraising. That’s why this example that recently landed in my in-box is disappointing: This email from Kiva is classic Me-First Fundraising. It’s a common form of fundraising that’s based on the premise that if you talk about your organization enough, donors will be impressed and…

  • How to write like a genius by tricking brain with tiny type

    Does this happen to you? Wait. Bad question. Not interesting. Do you get stuck when you write? Stuck? Stymied? Blocked? Bogged down? Hung up? Funny how the same thing can be either up or down… Does your writing come to a screeching halt? Better, but “screeching halt” is a cliché, a dumb one at that……

  • Will our donors just stop giving? 7 things to do

    Short answer: No. Most will not. More nuanced answer: Some donors might stop. Others might need to decrease their giving. Those whose income or wealth is based on investments, have taken shocking losses. Many others have lost jobs or taken pay cuts. Many donors will keep giving. Some will increase their giving, depending on how…