The right answer every time, right now

Marketoonist200329

From the Marketoonist, decision paralysis.

Most of the time, it’s worth your while to spend a little more time thinking through your strategy, or to go through something you’ve written with another draft to make it even better.

That’s most of the time.

Not now.

Right now, things are moving at abnormal speed. What’s true on Tuesday is slightly off on Thursday. Anything you say (especially in something slow like direct mail) will be at least a bit wrong by the time people read it.

Really, that can happen any time. Now, it’s almost guaranteed to happen.

Don’t go for perfect. You won’t attain it.

You’ll just end up going nowhere.

At every decision point in every project, choose the faster route. The get-it-out-the-door choice.

Just do it. Do your best, but do it.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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