3 facts about fundraising you hope your CFO understands

There’s a good chance your finance people are taking a hard look at what they can cut from your budget. If they don’t quite understand fundraising, they may think that’s a easy cut with minimum negative fallout.

If that’s how they think, they need to learn a few things, fast. This recent post from Fired Up Fundraising — Three Things Your CFO Needs to Know About Fundraising — just might help:

  1. Fundraising is Predictable. It doesn’t always seem that way, but it really is. Our job is to create an overall strategy for getting new donors (to replace those we lose), keeping those donors, and creating the right path for each one to maximize their potential giving. Build that strategy and faithfully follow it, and you have a predictable flow of revenue for as long as you stick to it. It’s strategy, not gambling.
  2. Fundraising is Built on Relationships. Donors aren’t revenue centers, they’re people who give out of a sense of caring and connection. Relationships have to start, develop, change, and eventually end. When you realize this about fundraising, you get a lot smarter about how to spend on it.
  3. Donors are not ATMs. They don’t give because you pressed a button. They give because you gave them something they need — connection, joy, expression of values.

This all nets out to one thing: cuts to fundraising mean cuts in current and future income. And irrecoverable losses that could hobble the organization for years to come.

Budget cuts may be inevitable. Just make sure the cutters understand what they’re cutting.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.