The guaranteed-to-work Secret Formula for fundraising

Have you been looking for the Secret Formula for Successful Fundraising?

Have you been told there isn’t one — that the secret is some combination of hard work and knowledge?

Guess what: There IS a secret formula, according to the Passionate Giving Blog.

Here’s the secret:

Give the donor the opportunity to DO something she truly cares about.

That’s it. It’s true for all fundraising. All causes. All channels. All types of donors.

You might be thinking, “Now that the Secret Formula is out on the Internet, it’s not much of a secret any more!”

Really, it has never been a secret. It’s well known, and has been for centuries. But to judge by how rarely it is used in fundraising, it remains an esoteric secret, known to only a few.

You can join the few by shifting your fundraising from being about your organization to being about what donors can do. It’s not easy. But it’s straightforward.

And it works.

Like magic.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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