4 hard questions that will make your fundraising stronger

Being a hard-nosed skeptic will make you a much better fundraiser.

Asking uncomfortable questions about your organization, what you do, and how you do it will sharpen and clarify your messaging. It will also help you target would-be donors.

Here are some questions you should be asking, from Pamela Barden’s Blog, at Becoming a Skeptic to Improve Fundraising:

  1. So what? Why does it matter that your organization gets funding? The question may feel too obvious to bother answering, but for would-be donors, you need to have an answer.
  2. Who’s doing it better? You need to know this, because the people you’re reaching out to likely are being reached by other organizations like yours. Understand your relative strengths and weaknesses. Know why you are the right choice for your donors.
  3. What is our “unique selling proposition”? This is the opposite question of the previous one. In what way are you better than all the others? How will you make that clear to your donors?
  4. What’s the best story to show this specialness? This is the tough one. You may have statistical proof of your excellence, but that’s not going to win over donors. You need to find the story that will tell their hearts and their heads why they should give to you.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog