How to create great Holiday Season fundraising — even during the summer

You probably are — or will be soon — working on your Holiday Season fundraising.

Bing_Crosby_-_Merry_Christmas

It’s a kind of weird: It’s the dog days of summer. You’re either just back from or about to leave for your vacation. You’re outdoors a lot, drinking cold drinks, focusing on relaxation and enjoying yourself.

It’s about as un-Christmasy a time as there can be.

The Holidays are more than anything else a set of feelings. A mood. An experience of the heart. It’s hard to re-create that when your surroundings don’t support it.

Here’s a tip: While you prepare for and work on Holiday Season campaigns, listen to Christmas music. The most soupy, nostalgic, and emotional stuff you can find.

If you’re in North America, there’s a good chance that’s Bing Crosby’s Merry Christmas. Those familiar tunes, that super-smooth voice — it’ll have you in the mood in minutes.

Music has the power to transport us. Take advantage of that, and don’t let the fact that you’re working in the wrong season cause you to miss the emotional heart of your Holiday fundraising.

Go for it:

(This post first appeared on August 6, 2014.)


Comments

2 responses to “How to create great Holiday Season fundraising — even during the summer”

  1. Hannah Avatar

    “You’re either just back from or about to leave for your vacation. You’re outdoors a lot, drinking cold drinks, focusing on relaxation and enjoying yourself.” I know this post is originally from 2014, but, uh…not so much this year!

  2. Hannah Avatar

    “You’re either just back from or about to leave for your vacation. You’re outdoors a lot, drinking cold drinks, focusing on relaxation and enjoying yourself.” I know this post is originally from 2014, but, uh…not so much this year!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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