Month: July 2020

  • The shockingly high cost of “resting” donors after they give

    One of the most costly and destructive fundraising myths is the belief that when donors give, you must let them “rest” from their exertions by not asking them again for some period of time. That is demonstrably bad strategy. You can prove it for yourself, by doing what this post at the Better Fundraising Blog…

  • 5 ways to tell better stories for fundraising

    Fundraising depends on stories. Not just any old story, but one that connects with the reader and impels them to action. Here are some common errors fundraising writers make that let make their stories ineffective, from the Stelter Insights Blog, at 5 storytelling mistakes (and how to avoid them): No real barriers. A story is…

  • Mark Twain’s powerful advice for fundraisers

    I recently came across this piece of wisdom: It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so. – Mark Twain Remembering this could save a lot of fundraising heartache. Double-check your beliefs about fundraising. Like “Direct mail is dead,” or “We need to…

  • Here’s a quick start for a great monthly-giving program

    Book Review: How to Create Lifelong Donors through Monthly Giving by Harvey McKinnon If you aren’t actively working to get monthly donors, you aren’t really doing sustainable and meaningful fundraising. Monthly donors, major donors, and bequests are what make a fundraising program a profitable enterprise. And of the three, monthly is the easiest one to…

  • How the pandemic is making your writing worse

    Is social distancing making your writing weaker? It might be, as observed in this post at Marketing Profs: Social Distancing Is Changing the Way We Write. That’s a Problem. The author oversees the work of copywriters for a marketing firm. He noticed that his writers’ work over the last few months became increasingly less “personal”…

  • 10 things you need to know to move donors to action

    The most important thing you have to say in every fundraising message is the call to action. Effective fundraising is all about action: The donor’s action. Without it, you are relying on the donor translating your blah-blah-blah into their action. A lot of donors do that. But you raise money when you put the action…