4 fundraising mistakes that could really hurt you this year

Hard times demand your best work.

How much harder does it get than 2020?

Here are some things you should always avoid — but especially this weird and difficult year — from Nonprofit Hub, at 4 Mistakes You Don’t Want to Make as a Fundraiser in 2020:

  1. Choosing insecure tools. With more and more donations happening online, and hackers getting more and more aggressive and skillful, security is more important than ever. Don’t get caught in a bad situation you can’t get out of.
  2. Prioritizing profit over relationships. Fundraising only becomes profitable as you develop relationships with donors. So if you’re thinking cash now you aren’t going to see as much cash.
  3. Focusing on one-time donations. Encourage as many donors as possible to become monthly donors. That — along with major donor fundraising and bequest fundraising — are what make fundraising sustainable.
  4. Not showing donor appreciation. Thanking donors early, often, and well is the cornerstone of keeping them.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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