A whole lot of great ways to thank your donors

Thanking your donors Is one of the best ways to succeed at fundraising. Donors who feel appreciated and get the sense that their giving really matters are more likely to keep on giving — and more likely to increase their giving over time.

Here are a whole lot of ideas for thanking donors, from the Bloomerang Blog, at 20 Ideas to Virtually Steward Donors:

  • Celebrate unsung holidays perfect for expressing gratitude.
  • Send your donor a video email of you, your clients, your staff and/or your beneficiaries thanking them.
  • Send them a letter written by someone whose life they’ve changed.
  • Call to check in on them or ask their opinion.
  • Host a virtual thank-a-thon where you give board members sample donor thank you scripts to thank donors.
  • Give them shout-outs on social media.
  • Craft a donor stewardship plan.
  • Host a virtual behind the scenes event.
  • Call out first-time donors as such in your thank you letter.
  • Start celebrating your donor’s “Donor-versary.”
  • Add a recurring weekly Stewardship Power Hour to your calendar where you call to thank and update donors.
  • Make sure you’ve got a donor-centric thank you landing page.
  • Record video emails to your donors.
  • If you’re close, make a plan to reach out to them and them know you’re thinking of them on their birthday, Mother’s Day or Father’s Day.
  • Use texting for donor.
  • Create a donor stewardship email series for new donors.
  • Create a weekly or monthly stewardship feel good stewardship email.
  • Use donor-centric subject lines.

There’s a lot you can do to thank your donors. It’s worth the time and effort.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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