How your fundraising is a huge waste of time

You’re wasting time.

Your time.

Your donors’ time.

Because your fundraising is just you talking to yourself about what’s important to you. Not what’s important to donors.

Want to raise more?

Start talking to donors. About the things they care about.

This great post at the Veritus Group blog can help you see the difference: Your Donors Don’t Care.

Most of what you’re telling your donor, she does NOT care about. The end of your fiscal year. The money you need to raise. The building you need to buy or rent. The new staff member. The financial difficulty you’re facing. Your overhead percentage. The number of offices you have or counties or countries you’re in.

… donors care about solving problems. Societal problems. Problems THEY are interested in, not the ones you want to promote to them.

It’s not always easy to get out of your own head and into someone else’s.

But it can transform your fundraising.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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