5 ways you may be blocking your online donor from giving

When a donor completes an online donation, they have persevered against an army of distractions. A lot of those distractions are innate to the digital world — no matter what you’re doing, you’re always one click away from something more interesting.

But some of the distractions are avoidable. You may put them there, costing yourself lost donations.

The Wired Impact blog has some good advice for helping donors stay on task, at Wondering How to Get People to Donate Online? Remove These 5 Barriers:

  1. Your donors don’t trust you. Many donors assume your organization is a scam — until they confirm otherwise. That may seem incredibly cynical, but it’s not a bad starting point, given the number of real scams. The burden on you is to show each donor that you are for real. Give them clear signs of your transparency, authenticity, and results.
  2. You don’t ask for gifts. If you want people to give, you have to ask.
  3. Making a donation is complicated. Keep donation forms as simple as possible. Don’t ask for information you don’t really need. Suggest some amounts. Make it mobile-friendly.
  4. They’re not convinced it’ll make a difference. This is the main barrier to charitable giving in all channels. That’s why you need to express needs as solvable, not huge. And keep it simple. Teaching them how your programs work doesn’t move people to give. Making them care and showing them they can make a difference is what it takes.
  5. They see too many choices. Once someone is on a donate page, completing that donation should be the only thing for them to do. Don’t distract them away with other choices.


Comments

2 responses to “5 ways you may be blocking your online donor from giving”

  1. A very informative article. Thank you for sharing such an amazing information with us.

  2. A very informative article. Thank you for sharing such an amazing information with us.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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